LinkedIn Groups provide several advantages to its organizers. Discussions in LinkedIn groups can either be open to the world to see and share, or restricted to members only.
LinkedIn Groups allow you to:
Quickly discover the most popular discussions in your professional groups.
Have an active part in determining the top discussions by liking and commenting.
Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.
See both member-generated discussions and news in one setting.
Easily browse previews of the last three comments in a discussion.
Find interesting discussions by seeing who liked a discussion and how many people commented.
Manage your Group with new moderation tools.
LinkedIn’s new moderation toolkit helps you keep the quality level high within group discussions.
Managers and moderators can now delete inappropriate posts right from their email box using the new option “Send me an email for each new discussion” in More > My Settings.
Managers and moderators can now delete inappropriate comments right from their email box by clicking “Delete” within any followed-discussion email alert.
We are introducing the ability for members to flag items as inappropriate – initially this is a way for us to gather important data and in a few weeks, this capability will enable members to flag items into the moderation queue or, if you choose, delete the content outright after an adjustable number of flags.
The moderation queue will allow group managers to decide how many member flags can delete a thread or a comment.
Managers can now restrict the move-to-Jobs capability to themselves. Users still will be able to “Flag-as-job” to move an item into the moderation queue.
Very-low-connection users will now be flagged as such in groups’ request-to-join queues.
Very-low-connection users will no longer be admitted directly to open-access groups but routed to the groups’ request-to-join queues.
In my opinion, moderation of these groups serves an even higher purpose. If you provide great resources, great links, and some strong contributions to the discussions, your group will grow and you’ll gain access to decision makers you never would have been able to reach otherwise.
Take a look at the video from LinkedIn and if you have questions, shoot me a message.
947 comments on a recent Facebook page post warrants some study in my book. The average number of “likes” per post on a brand’s Facebook page is 54. We had 240 on this post. The average number of comments per post is 9. We had 947 on this post as of this article publication. (source: Visibli, April 2011)
Why would the numbers be so strong on our blog posts compared to those of all other brand pages? I’d like to share three reasons.
We keep it simple.
We ask for open ended engagement.
We are a brand by virtue of our city. Nashville, TN.
Simplicity is key with Facebook. People are on Facebook for reasons surrounding sharing with family, friends, and colleagues. They wish to be entertained not weighed down.
Open ended engagement is key. Had we given the group answers to chose from for this particular post, it would not have worked. Sometimes giving initial answers as in the Poll tool is imperative. Most of the time, the free flow of ideas is best.
Nashville has a highly engaged audience. It grows everyday with our careful view of offering Nashville’s Facebook audience a true place to learn about Nashville, engage, enjoy, be educated sometimes, and share their city. Another recent post provided feedback and engagement measuring 229 likes and 397 comments.
In summary, keep it simple, keep it open ended, and build a brand following by offering something bigger than yourself and your brand.
I often share with people the phrase, “you become the average of the five people with whom you spend the most time.” I’m not sure who said it, but I buy into the philosophy completely. There are several reasons I may be looking to connect with you. This particular phrase would be the first.
If I’ve sought a connection with you on Linkedin, one of these thoughts would be the reason I’ve done so.
1) I perceive you to be smarter, better, faster, and more equipped to do life, business, and more than I and I’m looking to connect to learn from you.
2) I perceive that you’re a decision maker and I want to know more about what you do within your company.
3) I perceive that you may have some interest in what I’m doing and what Nashville.com is all about. I’m assuming until proven otherwise that you’d want to know more about what it means to be part of “Nashville’s Home Page”.
I’m being assertive of late with my pace of connections, meetings, and appointments. I don’t take an opportunity every time I seek a connection to explain why. If I’ve reached out to you, take it as a compliment.
I just had the honor of hearing some of Nashville’s brightest tech, PR, and marketing talent. The monthly luncheon of Nashville’s American Marketing Association Chapter was today. Speakers included Laura Click (Blue Kite Marketing), Dave Delaney (Delaney Digital Marketing Consulting), Kia Jarmon (MEPR Agency) and Marcus Whitney (Moontoast). This stellar cast showcases some of Nashville’s best marketing and PR minds. These folks are good. They are exceptionally good.
Takeaways: Nashville is a significant tech and marketing ecosystem with mentors available for anyone willing to reach out. Technology wise, Nashville is becoming a strong area for start ups.
If you have questions surrounding how to connect or you need a connection to resources, don’t hesitate to message me.
I’m glad to know you’re dropping by my site. Actually this is just one of my sites as I have secured most possible iterations of my name across the web. If you’ve not done so, it may be worth considering. I have had a ShermanMohr.com domain up for years now and used several different platforms. I’ve used MySpace, LinkedIn as a home page so to speak, and a host of others like NING, and some custom ones as well. While I don’t have the branding of this site complete, I wanted to at least say thanks for dropping by and it you’d like to learn more about what’s going on in my world, I invite you to visit my FB page or my LinkedIn profile.